Services
Strategic Marketing Expertise. Fractional Investment.
Macroview bridges the gap between where your marketing is today and where it needs to be tomorrow.
From omnichannel strategy and marketing tech consulting to precise data collection and measurement planning, our fractional marketing leadership offers expert guidance that drives growth and empowers your team — all in a cost-effective, tailored approach designed specifically for your business.
FRACTIONAL CMO LEADERSHIP
Stop "hit-or-miss" marketing. With our Fractional CMO services, you’ll get the dedicated, strategic leadership you need to align your marketing initiatives with your business objectives. We’ll unite internal and external teams to ensure every effort works together to build your brand with a strong, consistent voice.
Strategic Roadmaps for Growth: From go-to-market plans to ongoing marketing execution, we create powerful roadmaps designed for sustainable, long-term success.
Executive-Level Alignment: We ensure that your marketing and business goals are in sync, with a clear focus on outcomes.
Market & Competitor Research: Our in-depth research uncovers growth opportunities that drive competitive advantage.
Omnichannel Strategy: Tailored strategies designed around your audience, marketing technology, and team capabilities for maximum impact.
MarTech Integration Planning: Get a clear assessment of your marketing technology and a blueprint for seamless integration.
Data-Driven Insights: We design data collection, measurement, and analysis plans that help you make informed decisions and create exceptional customer experiences.
FRACTIONAL MARKETING EXECUTION
Boost your marketing team’s capacity with top-tier talent. Our network of marketing directors, creative professionals, and developers work alongside your internal team to ensure day-to-day continuity, relieve resource strain, and keep your marketing plan on track.
Tactical KPIs and Roadmaps: We create detailed plans with clear KPIs for each project to ensure alignment with your overall marketing strategy.
Project Leadership & Coordination: We provide leadership for internal and external resources, helping your team stay focused and efficient.
Campaign Monitoring & Optimization: We’ll track performance and recommend optimizations to keep your campaigns moving toward success.
Design, Development & Delivery: Seamlessly bridge the skill gaps in your team with seasoned experts who bring hands-on experience, ensuring flawless execution from concept to completion.
INNOVATION as a SERVICE (IaaS)
Push your business, offering, or product into the future with our Innovation as a Service (IaaS). We help you uncover new opportunities, streamline processes, and foster a culture of innovation to set your brand apart.
IaaS Partnership: We support your team in developing a culture of innovation, empowering members to think creatively and execute new ideas.
Workshops & Ideation Sessions: Led by experts, we guide you through innovation workshops to uncover unique opportunities, streamline execution, and accelerate results.
Innovation Structures: Build long-term success with frameworks that foster and sustain innovative thinking within your organizati
Client Stories
Our experience spans industries, markets, technologies, and geographies. So when you engage with us, you get expert strategic guidance, scalable solutions, and measurable ROI.
We'll work with you to achieve hyper-enabled marketing that scales as your company and resources grow. Here's a sample of the impact we've helped clients achieve.
Global Pharma Giant
This global Fortune 500 leader grappled with fragmented branding and costly, siloed agency partnerships. They needed a unified brand identity and seamless customer experience.
Approach
We developed a digital design system to drive brand consistency and streamline production processes. Using collaborative technology, we transitioned the organization to a co-creation model, empowering internal teams to oversee agency work and collaborate effectively.
Results
In the first year alone, the company realized nearly $11 million in savings. Our efforts strengthened global brand consistency, compliance, and security, while significantly enhancing the customer experience across all channels. Improved collaboration also accelerated speed-to-market.
$11 M Saved
National Healthcare Website
A national healthcare provider needed a scalable, flexible web presence that could adapt to evolving market needs. Their brand identity was fragmented, which hindered their ability to effectively engage a broad and diverse audience.
Approach
We designed and implemented a best-in-class CMS platform and consolidated two websites into one cohesive digital experience. Our team developed scalable processes to support ongoing strategic needs, streamline digital asset creation, and launch new landing pages and websites more efficiently.
Results
The results were remarkable: a threefold increase in online transaction completions, accelerated time-to-launch, brand integrity improvements, and enhanced localized marketing with integrated MarTech systems.
3X Increase
138% Gain
Motorsports Sponsor
LG Electronics, now LG USA, wanted to develop a global sponsorship platform to boost brand awareness worldwide and effectively target key markets.
Approach
We launched the F1 Rocks campaign, pairing Formula 1 Racing with live-streamed music concerts featuring internationally-known headliners. Our team developed a custom precursor to Digital Asset Management (DAM) systems, which significantly streamlined digital marketing efforts.
Results
Within 2 years, LG Electronics became the #1 Formula 1 sponsor, capturing nearly 17% of total on-screen coverage. Over 80% of this coverage was in their primary markets, valued at over $888M -- a staggering 138% increase.