About
We Elevate Your Business with Fractional Marketing Leadership
At Macroview, we elevate ambitious start-ups and mid-sized companies with fractional marketing leadership. Our strategic guidance helps your small team scale and thrive. We bring C-level, Director-level, and delivery expertise to your business at a fraction of the cost, so you can to stay focused on growth without compromising on strategy.
Why work with Macroview?
Macroview bridges the gap between where your marketing is today and where it needs to be tomorrow. Our fractional marketing leadership delivers expert strategy, drives sustainable growth, and empowers your team—all while being cost-effective and tailored to your specific business needs.
The Macroview Ecosystem Approach
It’s easy for omnichannel marketing to devolve into ineffective multichannel tactics or – worse – a blast approach. At Macroview, we integrate fragmented channels, systems, and tactics into a seamless, connected ecosystem.
That means your audience engages where it’s most natural for them, and the experience flows effortlessly from there. What's more: We bring the strategic insight needed to unify your marketing efforts, ensuring every interaction moves you closer to your growth goals.
Reimagine. Revitalize. Relaunch.
Extend your team’s capabilities and amplify your company’s impact with flexible, on-demand marketing, MarTech, and Innovation as a Service (IaaS) solutions. Macroview helps ambitious start-ups and mid-sized companies scale with expert marketing leadership—designed to grow alongside you, enhance your existing talent, and expand your market reach.
Competitor & Market Research
Uncover insights to keep you ahead of the competition
Measurement Strategy
Establish clear metrics for tracking and optimizing success.
MarTech Integration
Seamlessly connect your marketing tools and platforms.
Omnichannel Strategy
Develop integrated, engaging campaigns across every touchpoint.
Data Collection & Analysis
Use data-driven insights to guide decision-making.
Brand Building
Strengthen your brand’s presence and market positioning.
MarTech Integration
Seamlessly connect your marketing tools and platforms.
MarTech Integration
Seamlessly connect your marketing tools and platforms.
Content Strategy
Develop a plan that resonates with your audience.
Culture of Innovation Workshops
Foster a mindset of continuous innovation across your organization
SEO & ROI Measurement
Maximize your visibility and track the impact of your efforts.
Ideation Sessions
Generate bold new ideas to propel your business forward.
MarTech Integration Planning
Leverage scalable technology for powerful results.
Digital / App Development
Bring your digital projects to life with expert development.
MarTech Integration
Seamlessly connect your marketing tools and platforms.
MarTech Integration
Seamlessly connect your marketing tools and platforms.
MarTech Integration
Seamlessly connect your marketing tools and platforms.
Meet Your New CMO
Innovation is about problem-solving—seeing old challenges with fresh eyes and creating solutions that don't just meet needs but redefine possibilities for revenue growth and business expansion. At Macroview, we believe that innovative solutions can spur growth and bring order to chaos.
And Martin Samples is the mastermind powering Macroview.
Throughout his career, Martin has crafted impactful marketing strategies, invented new products, and reimagined business processes. He has developed and implemented groundbreaking solutions by combining existing ideas and technologies into powerful, profitable catalysts for marketing and technological transformation. Focusing on data-informed, technology-driven approaches, he has steered brands away from inefficient, “hit-or-miss” marketing towards well-integrated, targeted, human-centered solutions.
Prior to founding Macroview, Martin led digital and product marketing initiatives and engagements for powerhouse brands, such as eBay, LG, Formula 1, ESPN, DIAGEO, Fidelity, and Lilly. In fact, early in his career he designed, built, and patented a Marketing Asset Management system that transformed several of these businesses by streamlining marketing initiatives and cutting turnaround times from months to mere days.
Success isn’t a solo journey. Martin has built and developed exceptional internal teams, nurturing a culture of innovation and collaboration. By leveraging partnerships with agencies and tech firms, he's ensured my teams always have access to the best talent and resources necessary to drive projects forward. Together, they've not just solved problems — they’ve pioneered sustainable growth.
And now he's ready to bring his expertise and experience to your team's boardroom table — even if it's just a folding table in a shared work space.